MIOT paints Chennai pink - More than 6000 women actively participated in the MIOT Pinkathon

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MIOT paints Chennai pink - More than 6000 women actively participated in the MIOT Pinkathon

13th Apr 2014

About Pinkathon

Pinkathon is an international run event exclusively for women that focus to encourage women\’s health and fitness and create much-needed awareness about breast cancer. Organised primarily as a 10km run, Pinkathon also has 5km and 3km categories to rope in the first timers.

Cancer is curable

The MIOT Pinkathon is not just a run nor is it simply a gathering of women.

It emphasizes on ways to reduce the risk of getting cancer and fighting against it successfully. The key to completely curing cancer is early pick up. The key to fighting cancer is reduction in immunity. And the key to reducing the risk of getting cancer is lowering the fat content in the body. By targeting these three factors and propagating them among women of all walks of life will help us have a better and healthier future.

Dr. Prithvi Mohandas – Joint Managing Director, MIOT Hospitals quoted, “All cancers are curable if picked up early. The oft forgotten Indian woman should be aware of her body and recognize ways to better health; for it is the women of India who are responsible for a better tomorrow. Stay aware. Be healthy!”

MIOT Initiatives

Being on the frontline in the fight against cancer, it was a right fit for MIOT International to get associated with Pinkathon which happened for the very first time in Chennai. MIOT International worked in its own way to create awareness on MIOT Pinkathon which was held on 13th April, 2014.

Apart from promotional runs for the first timers, MIOT International also organized Breast Friend Day event and Pinkwash to spread the message across the city.

MIOT Breast Friend Day

The event organized by MIOT International on 26th March, 2014 witnessed the invitees of women from various walks of life who came forward with full enthusiasm to support the efforts to raise cancer awareness with Pinkathon. A demonstration of Aikido – a Japanese Martial Art, sketching on the breast cancer theme by eminent artists and sharing the awareness message on fitness & well-being in their photographs were organized. The event concluded with awarding of coupons for Womens Wellness Package to all women who participated in the event by Mrs. Mallika Mohandas, Chairman – MIOT International.

Pinkwash – Turn Chennai Pink!

MIOT International also roped in some of the eminent structures in the city for a Pinkwash at the eve of MIOT Pinkathon. The buildings were reflecting pink color to mark the significance of MIOT Pinkathon for a couple of days ahead of the event. Apart from MIOT International the others were Transcar Mercedes Benz Showroom, Park Sheraton, Le Royal Meridien, Hotel Hablis, Savera Hotels and Ispahani center.

Largest Pinkathon Run EVER!

Almost 12000 women have run in Pinkathon in 4 cities in 2013 and about 5000 women took part in Bangalore early this year. However the MIOT Pinkathon that happened on 13th April, 2014 at Chennai witnessed a whopping 6000 women actively participating and had set high standards for the future runs in other cities.

MIOT Nursing college students and staffs of MIOT International comprised around 1000 apart from participants from other colleges and corporates. Cancer survivors and other patients of MIOT International also enthusiastically took part in the MIOT Pinkathon.

Among other dignitaries, Prof. Dr. PVA Mohandas – Managing Director, MIOT Hospitals was also present at the MIOT Pinkathon to flag off the run held at Island grounds.

Events: MIOT Pinkathon – The first ever women only marathon
Location: Chennai
Date: 13th April 2014

  • MIOT Pinkathon - The first ever women only marathon at Chennai
  • MIOT Pinkathon - The first ever women only marathon at Chennai
  • MIOT Pinkathon - The first ever women only marathon at Chennai
  • MIOT Pinkathon - The first ever women only marathon at Chennai
  • MIOT Pinkathon - The first ever women only marathon at Chennai
  • MIOT Pinkathon - The first ever women only marathon at Chennai
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